Market assessments and linkages:


Market demand and rural economic growth are an overriding factor for all ASNAPP’s interventions, requiring a systematic and integrated approach. When initiating a new project, ASNAPP typically implements rapid market assessment and value chain analysis to identify physical and value flows of horticultural products in the market, key role players in the market, and marketing opportunities and risks.

ASNAPP has performed rapid market assessments and value chain analysis on horticultural products across the continent:

  • Internationally: Mozambique; Namibia; Zambia; Ghana, among others.
  • Nationally: Western Cape, Northern Cape and Eastern Cape.


ASNAPP’s activities in the African horticulture sector have seen it forge market linkages with various private and public entities regionally and abroad. ASNAPP uses these market linkages to improve small holder and emerging farmer participation in the formal sector economy, enhancing their ability to capture value and improve their livelihoods.

  • Fresh mark (Shoprite wholesale fresh produce division)
  • Pick n Pay 
  • Sun international hotels
  • Woolworths